Who We Are
With deep expertise in luxury, design, and guest psychology, we guide projects from concept to execution, ensuring every detail aligns with an elevated vision. We don’t just consult; we craft experiences that linger long after checkout. From sun-drenched terraces to candlelit dinners that feel like a secret, we help turn spaces into stories.
Whether you're launching a new property or refining an existing one, we make sure your guests don’t just stay -they immerse, connect, and remember. Let’s create something unforgettable together.
OUR VISION
Beyond Black & White: Hospitality is Technicolor. For us, hospitality is the collection of thousands of little pixels done right.
The name Ad Hoc, literally meaning “for this purpose,” draws from the practical origins of hospitality: offering temporary refuge for travelers on a specific journey. But hospitality is hungry for more than just “heads in beds”. We help developers and hotel operators craft exceptional environments full of meaningful experiences and gravitas. But hospitality must also allow for the uncommon, the unfamiliar to take place and create memorable spaces that feed the curiosity of the global travelers of today.
Covering all aspects from design to operations, our knowledge of the industry is wide-ranging and profound. We are a key partner to our clients, able to advise on resources and practices for every part of the hotel’s operation, as well as providing guidance on all areas of conceptualization, placemaking, and general design of the property and the positioning of its brand.
OUR VALUES
Better Practices
There are no best practices, there are better practices. These practices have a purpose, but not at the expense of creativity and innovation.
We are design-driven, but human-centered.
Regenerative Approach
Sustainability is no longer enough. Sustainability requires regeneration. We cannot be sustainable without regenerating our relationship with life.
It’s not just about not putting a plastic straw on a juice. It’s about knowing where the fruit came from, how it was grown and harvested, how the local community around the plantation is affected, how the juice is priced, etc. All of this plays a role in sustainability.
Let’s Get Lost
When we’re lost, we find what we never thought to look for. Embrace the journey.
OUR EXPERIENCE
From large urban properties to intimate lodges in national parks, from celebrity chef restaurants to private yachts; hospitality is at the core of everything we do. With 20+ years of experience, we have served in leadership positions with important luxury brands, developers, and designers.
We enjoy what we do. Otherwise, we couldn't do it well. We have successfully led the pre-development, construction, and pre-opening phases for iconic properties throughout North America, the Caribbean, Latin America, and Southeast Asia.